![]() Others learned of the program through word-of-mouth or local newspaper ads. “I want to feel more connected to what is happening there, but don’t find out about anything until I visit the branch and see posters on the walls.” The library doesn’t communicate with me very well, except for overdue/pickup notices,” one e-book borrower in our online panel told us, adding that she wished the library would make use of social media. “I heard libraries starting to lend e-books in the general media, so I went to my library website to see if they offered that service. Still others simply noticed the option for e-books in online catalogues by chance. Some patrons saw announcements on their library’s websites-especially patrons who were already using the library’s website regularly to reserve books. 40) Additionally, many patrons heard about e-book lending from their library’s newsletters (both print and email). One patron learned about e-book lending from signage inside the library, but added, “Our library director uses the Facebook page to communicate, which works really well for me.” (About seven in ten libraries use social networking tools such as Facebook, according to the ALA. The patrons who responded to our online questionnaire generally learned about e-book lending at their library either at their library’s physical branch or through direct online communication from the library. I LOVE my e-book reader (constant companion and my preferred way to read books) and I use my iPod almost exclusively for listening to audio books.” I depend on my college age child to help me with keeping up and cleaning up my devices. ![]() “I spend most of my work day on a computer and hate having to learn new things/programs.I only got my first laptop a few years ago, but now suddenly I have a laptop, iPhone, and NOOK. ![]()
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